Support for Google Analytics 4

In the fall of 2020, Google Analytics 4 (GA4) was rolled out, which replaced Universal Analytics (UA) as the default for digital analytics measurement in Google Analytics.  This also meant that the old UA Tracking ID (example: UA-196614479-1) was replaced by the new GA4 Measurement ID, (example: G-W6BWLVMHJ).

Google still makes UA Tracking IDs available, but 4me’s Google Analytics app, which can be found in the ‘Apps’ section of the Settings console, now accepts both ID formats.

4me Google Analytics app with support for GA4 measurement IDs